About Seedling

What is Seedling?

A free digital resource that helps business owners grow their business by improving communication.

Where did Seedling originate?

Maker Brothers Worldwide® implement communication to grow business. In the last six years working with industry creatives from Vogue, Nike, Adidas, and implementing practices from Fortune 500 consultants - we’ve distilled our process of creating brand communication into four modules. Looking across several industries in the Pacific Northwest (Vancouver, Seattle, Portland) we’ve seen knowledge gaps and implementation problems in business communication. Naturally, we thought business owners would find value in exploring our process of creating brand communication to grow business.

Where did the name Seedling come from?

Farming. Maker Brothers roots are from Punjab, India. In some farming practices seeds are planted close together, where they‘ll sprout and grow into a seedling. The seedling is then planted to ensure full growth potential. In the same way, you have a service that the market needs (seedling). Now it’s time to hone your communication to create business growth (planting).

Who is Seedling for?

Business Owners, Entrepreneurs, Communication Managers/Directors, Chief Marketing Officers, and Students of Business Communication.

How were the problems for the Deep Dive section chosen?

They were chosen to provide a variety of services and market sectors. These problems demonstrate that the Seeding process is applicable to all business communication.

What are the Industry Perspective Citations?

Market Position1: The State of Engagement, 2017 Defined Audience2: Infosys, 2013 Brand Story3: Seth Godin, 2018 Communication Mediums4: Sprout Social Index, 2020

Client, customer, or patients?

All three are applicable; however, the term client is used for simplification.

Product or service?

Both apply; however, the term service is used for simplification.

How can I learn more about the Maker Brothers approach to communication?

Maker Brothers implement communication to grow business. To grow yours, email fruitful@makerbros.co

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